BlackLine’s Creative team created this project for the Product team, who wanted to create something fun that would help BlackLine employees to get to know our clients on a more personal level. These three characters represent the different types of BlackLine clients and the roles they have inside of the¬†software.

The Creative team conceptualized and designed these characters, and they were introduced to the company at a breakfast event. We created a set of cubes for each employee’s desk, as well as life size cut-outs and “personnel file” posters that currently live around the office.



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