Project: Cinderella Kindness Microsite
Role: Project Manager at Signature Creative
This microsite was designer to promote the home video release of Cinderella, the 2015 live-action feature film from Disney. While scrolling through this highly-interactive, responsive microsite, words of kindness float magically by while in the background, Cinderella undergoes her transformation. Visitors are able to add their own words of kindness, choose a typeface ornamentation, and share their inspirational messages with the world, spreading courage and words of kindness. An inspirational video message from Lily James encourages visitors to participate.